Payment Technology Blog

Explore our modern gateway designed to help you sell more, make more and keep more.

Sunday, July 10, 2011

ETA 2011

I was at the ETA show (Electronic Transaction Association) a few weeks ago. I wanted to blog about it earlier, but haven't had the time. It was a great experience! The show was in San Diego for the first time in years.

While I was there, I saw a monkey running around the trade show floor, sat in a Back to the Future Delorean replica, had way too many "bluetini's" (sponsored by American Express of course), and won $2500 in poker (a story for another blog).

Of course, I did a lot of business while I was there also! The great thing about ETA is that everybody from the industry is all in one place at one time. Well, not everybody, but a lot of key players are all in the same room at the same time. That is something that you really can't put a value on. Bank Cards, Banks, Processors, ISO's, gateway providers, terminal manufacturers, mobile technology, PCI compliance vendors, and so on.

There were great speakers this year - I really enjoyed listening to the keynotes specifically. Senator Chris Dodds spoke about the Durbin Amendment (I'll blog about separately) and Steve Wozniak (co-founder of Apple), spoke about technology and mobile processing. Both very interesting topics, given by two extremely interesting speakers.

All in all, it was a great show. Can't wait for next year!

No comments:

The biggest advantage of our gateway comes from power that it puts in the hands of your developers. Easily integrate with your application and take advantage of features to enhance your system.

We invite you to a live demo and the opportunity to build a partnership. Our promise to partners is, through innovation, today's products will be relentlessly enhanced into tomorrow's solutions.

1921-A Rohlwing Road
Rolling Meadows IL 60008-4800
P) 866-513-1547
F) 866-513-1548