An Exciting & Important Transax Announcement

Over the past ten years, the team at TRANSAX Gateway has worked tirelessly to provide our partners with the best payment tools possible. We know that if you are successful, then we are successful. In writing you today, we first want to thank you for your loyal partnership. It has truly been a pleasure working with you and we can’t wait for what we achieve next together.

To that end, we at TRANSAX have some very exciting news to share. As we thought about what was next for us as a company, we wanted to continue to grow our platform and the number of merchants you are able to serve. For that reason, we explored a strategic relationship that would position TRANSAX for both of our futures. 

Today, we are pleased to announce TRANSAX has been acquired by Pineapple Payments, a leading payment processing technology company based in Pittsburgh, Pennsylvania. Led by payments industry veteran Brian Shanahan and backed by Providence Strategic Growth, Pineapple brings a wealth of payments experience and significant access to capital that will allow us to reach our full potential. More specifically, as a part of Pineapple, we plan to invest heavily into our platform to enhance its scalability, feature set, and overall experience for both you as a partner and for your merchants. We have aggressive plans to further developer omni-channel solutions that will enable both resellers and integrated partners to take your businesses to new heights.

We are excited about working with the Pineapple team and we hope you will take the chance to get to know them in coming months. CEO Brian Shanahan leads Pineapple with nearly thirty years of payments experience, most notably as the founder and CEO of CardConnect. President Jon Halpern and Executive Vice President Brian Gross lead sales, operations, and technology for Pineapple, with great experience in the SaaS world with their integrated software and payments platform AthleteTrax. They are thrilled to have you on board as their partners, too, and are already dedicating additional resources and capital to make sure we only go upwards from here.

So, what does this mean for you? In the coming months, we will be working to visit with each of you to better understand how we can better serve as your trusted payment gateway provider. Otherwise, we will operate business as usual, only with more support for both yourselves and the technology that you rely on.

Our biggest factor in choosing to partner with Pineapple was their dedication to keeping TRANSAX a truly omni-processing payment platform. We want to assure you that this new evolution of our business will only help your business grow with us. We look forward to connecting with you soon and sharing more details about our plans for the future. If you have any concerns, whatever they might be, please reach out to us!

Matt Schwartz
Adam O'Hare
Vice President
Brian Shanahan
Pineapple Payments
Jon Halpern
Pineapple Payments


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